Start free. Subscribe to read. Buy the library to run it.
The work, packaged three ways. Read the free surface for nothing, subscribe to the Playbook and its templates for less than a coffee a week, or buy the governed template library outright and run it on your own machine. Each one stands on its own.
Free
Free
Insights
Field notes from running LLM-augmented marketing in production. Each post is a standalone read — anchored to a specific job-to-be-done, named sources, no vendor pitches.
Browse insightsFree
Playbook samples
Two complete chapters from the Digital Playbook, free in your browser. No email gate, no DRM, no reader app to install. Copy a prompt straight from the page into your stack.
Read the samplesFree
Free tools
Finishable extracts of the Premium work — a cheat sheet, a checklist, a starter kit. Each one is a complete tool you can put to use on its own. One email, confirmed, and it’s yours.
See the free toolsPremium — subscription
Premium
Digital Playbook
$9.99 / month · 7 days free
Fifteen chapters on the web, the verified case-study register, and every working file. Reads at full length in your browser; the prompt library is downloadable as runnable YAML.
One subscription unlocks:
- LLM prompt template library — sixty-plus runnable YAML templates with declared variables, worked examples, and stated failure modes. Schema.
- Best Practice Guides — focused, single-topic guides on the harder edges of LLM-augmented marketing. New guides ship to existing subscribers.
- Verified case-study register — every named-company entry, source link visible. Standards public, register inside the bundle.
- Every revision. Corrections and new templates land in your access the same day.
Preview a sample chapter · See the prompt template schema
Create an account (or sign in), then enter card — about sixty seconds.
Cancel any time during the trial · VAT included · Secure checkout by Lemon Squeezy.
Premium — one-off
One-off
Marketing Template Library
From $100 · bought once, yours to keep
The governed library, self-hosted. Sixty-five templates in job-to-be-done folders, the quality gate that refuses a weak entry, the registry, semantic versioning, the promotion workflow, Team mode, and the Claude Code slash commands. It runs on your machine, under your version control.
Three editions: Individual for one operator, Team for one organisation with unlimited seats, Complete for both. Every future release included — no renewal fee.
Not the same thing as the subscription. The subscription is where you read the templates and copy them; this is where your team operates them as an asset. Neither includes the other.
See the editionsSubscription pricing
Premium comes in three seat tiers, billed monthly or yearly. One subscription unlocks every Premium product; pick the seat count that fits your team.
Solo
$9.99 / month
One seat · 7 days free.
$99 / year
$8.25 / month, billed yearly · two months free.
One seat · 7 days free.
Team of 5
$45 / month
Up to five seats · 7 days free.
$450 / year
$7.50 / seat / month, billed yearly · two months free.
Up to five seats · 7 days free.