Free tools, not teasers
Each resource is a complete, finishable extract of the Playbook — use it on its own. When it earns a place on your desk, the full library is a seven-day free trial away.
Stop Overpaying for the Wrong AI Model
One page that matches every marketing job — drafting, analysis, bulk classification — to the model that does it best, with the trade-offs that actually move your cost and quality.
Get it free →10 AI Prompts That Save Marketers Hours Every Week
Ten marketing prompts written to a schema that gives each one inputs, guardrails, and a version field — so they survive a hand-off instead of dying in a Slack thread.
Get it free →Never Publish a Made-Up AI Stat Again
A pre-publish checklist that catches fabricated benchmarks, invented journal titles, and dead footnote URLs — before a hallucinated citation becomes a public retraction.
Get it free →Prove Your AI Is Actually Working
The three metrics finance will accept — drafts per writer, time-to-publish, and cost per qualified piece — with the exact definitions and a one-page note for presenting them to your CMO.
Get it free →Why Your AI Nails It One Day and Flops the Next
The five reasons the same prompt gives you a strong draft one morning and a weak one the next — temperature, context bleed, vague constraints, model updates, fuzzy success criteria — and the one structural fix for each.
Get it free →Give Every Prompt an Undo Button
A ready-to-copy template that gives every prompt a version field, a changelog, and a "what changed and why" note — so when quality quietly degrades, you can roll it back.
Get it free →Would Your Prompt Library Survive You Leaving?
A ten-question scorecard you run against your own prompt library. Your score maps to a verdict — from "this dies the day you leave" to "portable" — and every failing answer links to the fix.
Get it free →Make Your AI Output Defensible Before Legal Asks
A one-page governance template a marketing lead can adapt — what to log, who signs off, how to keep an audit trail, and what "defensible" actually means when legal asks where a claim came from.
Get it free →7 Days to AI That Works Like a System, Not a Guess
A seven-day course, one small habit a day — write a prompt to schema, version it, add a guardrail, measure an output, run a citation check, hand one over, audit a shipped piece. By day seven, AI works like a system, not a guess.
Get it free →